Employer Branding: Telling Stories That Matter
Rudi Bauer, Tatjana Obenaus - 4 months ago
In this episode of Cappuccino with HR, Rudi Bauer is joined by Tatjana Obenaus, Senior Employer Branding Consultant (Ex-Booking.com, Ex-Miro, Ex-Nike), to discuss how authentic storytelling shapes employer branding. From crafting tailored narratives for diverse audiences to exploring AI's role in storytelling, they tackle the challenges of creating messages that resonate without becoming generic. The discussion also highlights the importance of transparency during crises and the impact of internal storytelling on talent retention and engagement.
Newest jobs
IT-Secu­rity Admi­nis­trator (m/w/d)
Techniker Krankenkasse
·
today
Hamburg, Germany
Hybrid
Senior Cloud Platform Architect (m/w/d)
Siedle
·
today
Furtwangen im Schwarzwald, Germany
Hybrid
Senior-Softwareentwickler (m/w/d)
HR4YOU AG
·
yesterday
Großefehn, Germany
Hybrid
Softwareentwickler (m/w/d)
HR4YOU AG
·
yesterday
Großefehn, Germany
Hybrid
Related Videos