Social Media Specialist

Build and maintain a content calendar across social media channels.

• Create and edit short-form video and photo content - sourced from user submissions, product footage, and your own ideas.

• Write captions in SteelDog’s voice: practical and a little wry.

• Respond to comments and DMs, and flag customer service issues.

• Source and coordinate user-generated content from customers and pet owners.

• Track performance and report monthly on what worked, what didn’t, and what you’d try next.

• Keep an eye on trends and competitors, and bring ideas.

• 1-3 years running social media for a brand, agency, or business.
• Demonstrated ability to shoot and edit short-form video and photos.
• Strong writing - short, clear, and with a point of view.
• Comfortable working independently and managing your own schedule.
• Reliable internet and your own equipment (phone/camera, computer, editing software).

Nice To Have

• Experience with pet, outdoor or consumer products brands.
• Familiarity with paid social (Meta Ads Manager)
• Basic Graphic Design
• Experience with influencer or affiliate programs

Pulled from the full job description

• Flexible schedule

SteelDog is a national and international pet toy products brand. You’ll own SteelDog’s day-to-day social presence across Instagram, TikTok and Facebook - planning the calendar, producing and posting content, and talking with our community. This is part-time opportunity with potential for full-time. It’s a hands-on role with flexible hours. We’re a small team, so you’ll have real ownership of the channels and real influence over what we try next.