Social Media Specialist

The Content Creator & Social Media Specialist will:

• Create, edit, and publish 3 high-quality social media posts per week
• Develop Reels, short-form videos, graphics, carousels, educational posts, advertisements, and other branded content
• Create informative content explaining virtual assistance, productivity, business operations, technology, and RelayWorks services
• Translate technical or business information into content that is simple, visually engaging, and useful to business owners
• Develop promotional campaigns for RelayWorks services and client offers
• Write engaging captions, calls to action, and promotional copy
• Manage Instagram DMs and respond professionally to prospective client inquiries
• Engage with comments, followers, small business owners, creators, and relevant accounts
• Identify promising leads from social media interactions and escalate qualified inquiries to management
• Maintain a consistent RelayWorks brand identity, voice, and visual style
• Review content analytics and use performance data to improve future content
• Help develop and execute an organic growth strategy
• Build content calendars and schedule posts consistently
• Stay current on platform trends and recommend new content opportunities, Success will be evaluated using a combination of content quality and business outcomes, including posting consistency, organic reach, engagement, audience growth, DM response quality, qualified inquiries, leads generated, content performance, brand consistency, and contribution to RelayWorks’ overall growth.

Candidates should have:

2+ years of relevant experience in content creation, social media management, digital marketing, brand development, community management, or a closely related field.

A Bachelor’s degree in Marketing, Communications, Digital Media, Graphic Design, Business, Advertising, or a related field is required.

Candidates should have demonstrated experience organically growing social media accounts from the ground up, including developing an audience without relying primarily on paid advertising.

Applicants should be prepared to provide a portfolio or examples of accounts and content they have worked on, including measurable results where available.

Technical Skills & Tools

Candidates should have experience with tools commonly used for modern content production and social media management, including:

Adobe Creative Cloud: Photoshop, Illustrator, Premiere Pro, and/or other relevant Adobe applications for professional graphics, video, and creative production.

Canva: Creating branded social graphics, carousels, advertisements, presentations, templates, and other marketing assets.

CapCut or equivalent video-editing software: Editing Reels and other short-form video, including captions, transitions, audio, pacing, and platform-ready exports.

Instagram and Meta tools: Publishing content, scheduling, managing comments and DMs, reviewing analytics, and understanding audience performance.

Candidates should also be comfortable learning and working with project-management tools, cloud productivity suites, shared content calendars, analytics dashboards, and emerging AI-assisted creative tools as appropriate., The selected candidate must be willing and able to successfully complete an applicable Adobe Certified Professional certification within 12 months of beginning employment with RelayWorks., The ideal candidate is creative but also understands that content serves a business objective. They can create something visually appealing while considering:

Who is the audience? What problem are we addressing? What action should the viewer take? How does this contribute to brand awareness, engagement, or client acquisition?

Strong candidates will have excellent written English, visual judgment, attention to detail, organization, professional communication skills, and the ability to work independently.

Experience marketing to small business owners, entrepreneurs, professional services, or content creators is especially valuable.

Pulled from the full job description Referral program Flexible schedule

RelayWorks is a growing business services company providing personalized administrative, operational, and creative support to entrepreneurs, content creators, professionals, and small businesses.