Sue Quackenbush, Hadi Hariri, Steffen Bosse & Ulrich Irnich
The Power of Purpose: Unlocking Potential and Innovation
#1about 5 minutes
Defining corporate purpose beyond a fluffy concept
A clear corporate purpose, supported by mission and values, provides a framework for attracting and retaining aligned talent.
#2about 5 minutes
Connecting company purpose to employee engagement and innovation
A well-defined purpose that employees can contribute to directly correlates with higher employee engagement, productivity, and a sense of belonging.
#3about 5 minutes
The leader's role in communicating and instilling purpose
Leaders are responsible for bridging the gap between corporate and individual purpose through consistent communication and tools like a culture decoder.
#4about 7 minutes
Fostering trust and care in distributed work environments
Building strong connections in remote teams requires intentional effort through frequent one-on-ones, video calls, and a focus on trust and care.
#5about 6 minutes
Using purpose as a key tool for attracting talent
While not always explicitly asked about by candidates, a clear purpose is crucial for attracting aligned talent and ensuring long-term retention.
#6about 2 minutes
The stability of personal purpose through career changes
An individual's core purpose can remain constant and serve as an anchor even as their professional roles and company affiliations change over time.
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