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World Congress 2025 • Aug 20, 2025 • Session details

The retention flywheel: designing products people don’t want to leave

Madalena Costa

What if user belonging was your product's true north star? Ditch the leaky acquisition funnel and build a retention flywheel that people refuse to leave.

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Matching moments

1:40 min

Measuring onboarding success with funnels and retention logic

Natalie Sieradzki · World Congress 2021

1:47 min

Designing onboarding experiences to boost retention and revenue

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Evaluating feature retention through hard metrics and user behavior

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Leveraging dopamine and confirmation bias for user retention

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Aligning product metrics with true user value

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1:56 min

Retaining product management skills through deliberate friction

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