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World Congress 2021 • Jul 1, 2021

How to Build a Monetization Strategy Based on User's in-app Behavior

Natalie Sieradzki

Gracefully integrating ads doesn't ruin your app; it actually increases retention and paying users. Learn to build a hybrid monetization strategy driven by granular in-app behavioral data.

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#1 about 3 min

Learning from consumer behavior for pricing strategies

A streaming company example illustrates how pricing adapted to market piracy drives mass user growth and revenue.

#2 about 2 min

Leveraging user data to drive engagement and monetization

Tracking in-app behavior data and segmenting users enables targeted engagement, which acts as the foundation for effective monetization.

#3 about 2 min

Designing onboarding experiences to boost retention and revenue

A positive onboarding experience critically impacts day-one retention and increases the overall likelihood of user payments.

#4 about 2 min

Measuring onboarding success with funnels and retention logic

Tracking funnel completion rates and day-one retention reveals optimization opportunities in the initial user experience.

#5 about 4 min

Best practices for successful user onboarding and activation

Finding activation metrics, demonstrating upfront value, and personalizing the flow can significantly nudge users toward long-term usage.

#6 about 2 min

Correlating deeper app engagement with higher monetization success

Increased minutes engaged consistently translates into a higher probability of users spending money within the application.

#7 about 3 min

Identifying highly engaged app users through behavior metrics

App stickiness, ideal session lengths, and core mechanics interactions help developers locate their most valuable user segments.

#8 about 7 min

Applying psychology and triggers to sustain user engagement

External triggers, self-determination theory principles, and variable rewards effectively bridge the gap between low and high user engagement.

#9 about 3 min

Differentiating strategies for purchasers and non-purchasers effectively

Analytics data allows applications to target distinct user segments to drive initial conversions or encourage repeat transactions.

#10 about 4 min

Implementing hybrid ad models to monetize non-purchasers

Thoughtfully placed in-app advertisements can maintain or even boost retention while converting non-paying users into revenue sources.

#11 about 3 min

Understanding common ad formats for mobile applications

Developers can choose between banners, interstitials, native designs, rewarded spots, and app-open formats to preserve the user experience.

#12 about 3 min

Shaping ad strategies around user time and traffic

Applying grace periods, interpreting session lengths, and targeting high-traffic screens ensures ad placements complement natural user behaviors.

#13 about 3 min

Optimizing ad density and rewards for user retention

Experimenting with the volume of ads shown daily and adjusting variable rewards prevents churn and sustains positive engagement.

#14 about 3 min

Crafting attractive rewarded ad experiences for users

Offering premium features, virtual currencies, or temporary upgrades motivates non-paying users to interact with voluntary advertisements.

Matching moments

3:51 min

Leveraging dopamine and confirmation bias for user retention

Dora Makszy Dora Makszy · WWC 2025

1:10 min

Gamification and collaboration techniques that drive product retention

Madalena Costa Madalena Costa · WWC 2025

53 sec

Shifting product strategy from acquisition to a belonging mindset

Madalena Costa Madalena Costa · WWC 2025

43 sec

Tracking retention through essential user lifecycle metrics

Madalena Costa Madalena Costa · WWC 2025

3:06 min

Exploring emergent monetization models and usage-based billing structures

Aaron Koivunen Aaron Koivunen · Europe 2026 Virtual

4:29 min

Shifting data analytics from monetization to player experience design

Johanna Pirker Johanna Pirker · WWC 2021

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