World Congress 2021 • Jul 1, 2021

How to Build a Monetization Strategy Based on User's in-app Behavior

Natalie Sieradzki

Gracefully integrating ads doesn't ruin your app; it actually increases retention and paying users. Learn to build a hybrid monetization strategy driven by granular in-app behavioral data.

Starting at 2:57 · Watch from the beginning

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Matching moments

1:31 min

Aligning product metrics with true user value

Yewande Oyebo

Yewande Oyebo · Europe 2026 Virtual

3:51 min

Leveraging dopamine and confirmation bias for user retention

Dora Makszy

Dora Makszy · World Congress 2025

1:10 min

Gamification and collaboration techniques that drive product retention

Madalena Costa

Madalena Costa · World Congress 2025

53 sec

Shifting product strategy from acquisition to a belonging mindset

Madalena Costa

Madalena Costa · World Congress 2025

1:19 min

Maintaining data privacy and existing subscription monetization models

Tomislav Tipurić

Tomislav Tipurić +1 · World Congress 2026 North America

1:35 min

Adapting monetization models as customers build internal developer tools

Lee Edwards

Lee Edwards +3 · World Congress 2026 North America

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