IKEA Story: Transforming an Iconic Retail Brand

How does a retail giant build a tech stack as composable as its famous flat-pack furniture?

#1about 3 minutes

A personal story that defines the IKEA brand

A personal anecdote about receiving free replacement screws illustrates the company's deep-rooted customer care values.

#2about 2 minutes

A history of innovation in affordability and retail

IKEA's history is rooted in innovations like the flat pack and experiential retail to make home furnishings affordable and accessible.

#3about 2 minutes

Recognizing the need for digital transformation

The rise of the internet and smartphones forced IKEA to acknowledge it was behind and begin a fundamental digital transformation in 2017.

#4about 2 minutes

Reimagining physical stores for urban customers

IKEA is investing over three billion euros to move beyond large suburban stores and create new city-center formats like planning studios.

#5about 6 minutes

Building an omni-channel retail experience

The company's digital transformation focuses on creating a seamless omni-channel experience through a revamped website, app, and modern tech foundation.

#6about 2 minutes

Using augmented reality to innovate home furnishing

IKEA is launching a new augmented reality tool that allows customers to scan their rooms and virtually design their space with new furniture.

#7about 2 minutes

Building trust through transparent data privacy

The company prioritizes a simple and transparent customer data promise to build trust, while also focusing on ethical AI and algorithms.

#8about 2 minutes

Expanding into services beyond home furnishings

IKEA is expanding into new services like consumer banking, renewable energy, and circular economy initiatives to improve life at home.

#9about 3 minutes

Transforming technology and internal ways of working

The internal transformation involves shifting from monolithic applications to composable microservices and moving from waterfall to agile methodologies with in-house talent.

#10about 1 minute