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Talent Strategy

Why workflows beat products

with Bill Boorman

Friday 10 July 16:20 – 16:50 Stage 4

About This Session

For twenty years, we organized talent technology into categories. Job boards. Career sites. ATS. CRM. Sourcing. Internal mobility. Matching. Screening. Employer branding. That map no longer explains what is happening. As agents move into production and AI shifts from features to orchestration, competition is increasingly happening between workflows rather than products. The winners may not be the companies with the best destination, but those controlling the moments that determine intent, trust, qualification, and movement. This session looks at what happens when the traditional application journey begins to disappear. We will explore why today’s hiring problems — over-apply, authentication, AI-generated sameness, low-intent applications, and declining signal quality are largely temporary, stemming from immature workflows and beta-era behavior. Many will likely look very different within the next six months. But solving those problems raises harder questions. What happens when candidates are authenticated and screened for baseline fit multiple times before they ever apply? If qualification happens upstream, where does value move? What becomes of the job ad when jobs are increasingly discovered, recommended, and completed through workflows?