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Tristan Mackrory leads People & Talent at Almedia, the bootstrapped Berlin adtech company behind Freecash that crossed $320M in revenue in 2025. He builds People & Talent functions that enable companies to scale with speed and resilience. His work focuses on three things: setting the right foundations, developing leaders who can handle hypergrowth, and creating cultures that demand and reward performance. He leads a high-performing People & Talent team across talent acquisition, operations, and culture. Together, they design and run the systems that turn ambition into results — from compensation and equity to hiring, marketing, and leadership. His approach is straightforward: direct, data-driven, and unapologetically high bar. He doesn't build for comfort. He builds for ambitious unicorns that want to move faster, set higher standards, and win.
