Paid Social Media Specialist

Developing and delivering global careers-focused paid social media campaigns across platforms such as LinkedIn, YouTube, Instagram and TikTok * Owning paid media tools and analytics platforms, ensuring reporting is accurate, insightful and clearly articulated * Partnering closely with creative teams to produce compelling, high-impact ad creative * Using analytics and data visualisation to translate performance data into clear and engaging insights * Supporting and advising regional and local recruitment teams on best practices in paid social, including campaign execution where required * Building and maintaining strong relationships with key platform and vendor contacts * Championing innovation and sharing emerging paid social trends, formats and opportunities with the wider social media team

You are a skilled paid social media specialist with a proactive mindset and a passion for staying ahead of industry developments. You thrive on testing, optimisation and continuous improvement, and you take pride in delivering measurable results. Highly organised and detail-focused, you are comfortable working autonomously while also contributing effectively within collaborative, cross-functional teams.

The Global Careers Paid Social Media Specialist will be instrumental in shaping and delivering global recruitment-focused paid social media initiatives for a leading professional services organisation. This role suits someone with a strong perspective on emerging paid media trends, hands-on experience delivering innovative campaigns, and a genuine enthusiasm for data-driven decision-making., 3-5 years' experience in paid social media planning and/or buying, either agency-side or in-house * Demonstrated success planning, executing and optimising campaigns across LinkedIn, TikTok, YouTube, Facebook and Instagram * A proactive self-starter with the motivation to build, scale and evolve paid social programmes * Experience working with third-party social media management and advertising platforms (e.g. enterprise-level tools such as Sprinklr) * Strong communication skills with the confidence to manage stakeholders at varying levels * Advanced proficiency in Excel, analytics platforms and bespoke performance reporting * A curious, positive and enthusiastic approach to learning and innovation