Social and Digital Media Specialist

Romph & Pou Agency
Shreveport, LA, United States
about 1 month ago
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Role details

Contract type
Permanent contract
Employment type
Part-time / full-time
Experience level
Experienced
Experience required
2 years minimum
Working hours
Regular working hours

Tech stack

Computer-Aided Design A/B Testing Google AdWords Data Analysis Google Analytics Automation of Marketing Web Platforms Facebook Ads Manager Data Analytics Hootsuite

Job description

We are looking for a creative, data-driven Social & Digital Media Specialist to join our growing agency team. In this role, you will develop, execute, and manage engaging social media content and digital campaigns for a diverse portfolio of clients., Social Media Management & Strategy

  • Content Calendars: Develop and manage monthly content calendars across platforms like Instagram, LinkedIn, TikTok, Facebook, and X (formerly Twitter).
  • Community Management: Monitor channels, respond to comments and messages, and foster active, engaged brand communities.
  • Copywriting & Creative: Write compelling, on-brand captions and collaborate with the design team (or use tools like Canva) to create engaging visuals and short-form video.

Digital Advertising & Paid Media

  • Campaign Execution: Set up, manage, and optimize paid media campaigns (Meta Ads Manager, LinkedIn Campaign Manager, TikTok Ads, Google Adwords, Programmatic Digital platforms).
  • Budget Management: Oversee ad budgets, targeting, and A/B testing to maximize Return on Ad Spend (ROAS).

Analytics & Reporting

  • Performance Tracking: Monitor daily, weekly, and monthly campaign metrics using native analytics and tools like Google Analytics.
  • Reporting: Compile clear, client-friendly reports that highlight KPIs (Key Performance Indicators), campaign successes, and areas for improvement.

Trend Forecasting

  • Stay ahead of the curve on algorithm updates, emerging platforms, and digital marketing trends to keep client strategies innovative., Essential Duties and Responsibilities: - Plan and implement a talent acquisition marketing and employer branding strategy to attract high-quality applicants. - Responsible for …
  • 4 days ago +

Requirements

  • Experience: 2-4 years of experience in social media management and digital marketing.
  • Platform Mastery: Deep understanding of digital media, Meta, LinkedIn, TikTok, Pinterest, and X.
  • Tool Proficiency: Familiarity with social media scheduling and management tools (e.g. Hootsuite) and basic design software (Canva).
  • Analytical Mindset: Strong ability to interpret data from Google Analytics and social/digital native dashboards to adjust strategies.
  • Communication: Exceptional written and verbal communication skills with a keen eye for detail and grammar.
  • Time Management: Ability to juggle multiple client accounts, meet tight deadlines, and work in a fast-paced environment.

Benefits & conditions

  • Free food & snacks
  • Health insurance
  • Opportunity for advancement
  • Vision insurance
  • 401(k)
  • 401(k) matching
  • Bonus based on performance
  • Company parties
  • Competitive salary
  • Dental insurance
  • Flexible schedule
  • Tuition assistance

Apply for this position

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Apply on www.careerjet.com
Prepare application

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