Rudi Bauer & Daniel Cranney

Bridging Code and Culture: How DevRel Drives Community Growth and Employer Branding

What if your best recruiting tool wasn't a job post, but a community? Discover how DevRel builds authentic connections that attract top talent and strengthen your employer brand.

Bridging Code and Culture: How DevRel Drives Community Growth and Employer Branding
#1about 5 minutes

Defining the role of developer relations in tech

Developer relations acts as a translator between a company and its developer community, a role that suits generalists with diverse skills.

#2about 7 minutes

How DevRel supports HR and talent acquisition

DevRel teams can identify passive candidates and build a supportive community, making them a key strategic asset for attracting tech talent.

#3about 5 minutes

Using DevRel for authentic employer branding

Companies can build trust and a strong employer brand by empowering DevRel to engage authentically with developer communities, especially during a crisis.

#4about 5 minutes

First steps for building a developer relations team

To successfully build a DevRel function, companies must first define their needs and KPIs before hiring generalists who can execute across multiple channels.

#5about 6 minutes

The future of developer culture and DevRel

As AI changes development workflows, the human-centric aspects of DevRel become more critical for fostering a culture of trust and flexibility.

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Building trust through honest developer advocacy
02:48 MIN

Building trust through honest developer advocacy

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Shifting from a focus on talent attraction to retention
01:01 MIN

Shifting from a focus on talent attraction to retention

Retention Over Attraction: A New Employer Branding Mindset

The future of branding is internal people communication
04:28 MIN

The future of branding is internal people communication

Retention Over Attraction: A New Employer Branding Mindset

How CEO personal branding strengthens culture and retention
07:00 MIN

How CEO personal branding strengthens culture and retention

Leveraging Leaders’ Voices: The Business Power of Personal Branding

Evolving company values and hiring practices as you scale
05:15 MIN

Evolving company values and hiring practices as you scale

Values-Based Hiring: Seeing People Beyond Their Skills

Turning your employees into authentic brand ambassadors
01:46 MIN

Turning your employees into authentic brand ambassadors

Retention Over Attraction: A New Employer Branding Mindset

Adapting values-based hiring for hybrid and remote work
02:49 MIN

Adapting values-based hiring for hybrid and remote work

Values-Based Hiring: Seeing People Beyond Their Skills

Understanding the core principles of values-based hiring
01:33 MIN

Understanding the core principles of values-based hiring

Values-Based Hiring: Seeing People Beyond Their Skills

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