Rudi Bauer & Daniel Cranney
Bridging Code and Culture: How DevRel Drives Community Growth and Employer Branding
#1about 5 minutes
Defining the role of developer relations in tech
Developer relations acts as a translator between a company and its developer community, a role that suits generalists with diverse skills.
#2about 7 minutes
How DevRel supports HR and talent acquisition
DevRel teams can identify passive candidates and build a supportive community, making them a key strategic asset for attracting tech talent.
#3about 5 minutes
Using DevRel for authentic employer branding
Companies can build trust and a strong employer brand by empowering DevRel to engage authentically with developer communities, especially during a crisis.
#4about 5 minutes
First steps for building a developer relations team
To successfully build a DevRel function, companies must first define their needs and KPIs before hiring generalists who can execute across multiple channels.
#5about 6 minutes
The future of developer culture and DevRel
As AI changes development workflows, the human-centric aspects of DevRel become more critical for fostering a culture of trust and flexibility.
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